The secret to a successful ad campaign maybe be as easy as doing this . . .
Invest in video content!
Recent reports show that video content is at an all time high right now. With the start of IGTV and the insane growth of YouTube, Facebook Live and more, social media users are consuming more video content than ever before. In the past three years, video views have increased by over 99% on YouTube and 258% on Facebook. A Tweet containing a video is 6x more likely to be retweeted than a Tweet with a photo or just text.
Not only is engagement higher on video content, but networks like Facebook and LinkedIn are giving higher priority in their algorithm to people posting video content. This means that the brands utilizing video are getting more exposure and reach than the brands creating text and image posts.