How To Build Interactions With Your Audience
Social media users crave authentic interaction with the brands they follow, not just some robot replying with vague responses. On top of posting high-quality and relevant content, make sure your brand is keeping an eye on each platform you use and engaging with your audience. Best way to do this is to answer questions that come up on your posts, handles or hashtags.
How To Add Value
If you notice other users having a conversation about your brand or product, don’t be afraid to chime in and add additional value to the conversation. Users want to know that there is a real person on the other side of the computer. You should quickly respond to users who mention you, thank the people who share your content and add value where you see people mentioning your brand.
How To Use Your Resources To Better Your Brand
A good way to engage your audience can be to start conversations by asking them questions related to your brand or product and then responding and adding to that conversation. Majority of platforms make it easy to ask people questions or even create a poll, then respond to them in the comments of that post.
In summary, you want your social media presence to represent a two-way line of communication. Engage WITH people that love your brand rather than just talking at them. At Aaron Rich Marketing we can help with increasing your engagement on all forms of Social Media.